So Facebook incorporate commercial facebook pages as part of their new revamp. Now what used to be simple one-page ads become full-on profiles just like people. Companies are now people on Facebook, just like legal entities in the wider world. What a shrewd move. Their clever adverts will appear in our newsfeeds, thumbs of their antic photos jostling with teasing half-clues bristling with ‘buzz’. The line beyond which the early populace of Facebook will suddenly enmasse desert to some platform less overtly a paragon of establishment corporatism could be crossed at any moment. Watch this space.