David published a chapter in the book Virtual Social Networks: Mediated, Massive and Multiplayer Sites, in 2009, entitled ‘Community as Commodity: Social networking and transnational capitalism.’
Abstract:Social Networking Sites (SNSs) are one of the most publicly discussed innovations of the Internet and particularly of ‘Web 2.0’. While community-building and social networking are certainly not new, the speed, scope and reach facilitated by these sites have heralded unprecedented innovation in the ways in which networked individuals approach their social networking. SNSs continue to grow, yet the balance between the technological features of such sites which support social networking and those which facilitate online advertising remains precarious, and frequently makes national and international news.
Kreps, D and Pearson, E (2009) ‘Community as Commodity: Social networking and transnational capitalism’ Chapter in Virtual Social Networks: Mediated, Massive and Multiplayer sites Ed: Niki Panteli (Palgrave) pp155-174