![\"Orange](\"\/blog\/export_genericmt.php_files\/orange.jpg\" "\\"Orange")
<\/a>\nI like the new Orange advert http:\/\/www.i-am-everyone.co.uk\/. There are
\nothers in this vein \u2013 The Sunday Times for example. It is about
\npersonalisation. It aims to speak directly to \u2018real\u2019 people.
\nAdvertisers, it seems, are beginning to realise – no doubt through the
\nreports of sociologists – that there is no ‘Public’…. …to realise
\nthat there are many diverse groups of people who all need variously to
\nbe catered for in targeted and unique ways. This is in contrast to the
\nformerly popular general attempt to rationalise and generalise for ‘the
\nPublic’ from a ‘sample’ of a few, which many have begun now to see is
\nfraught with a sociomyopia that oversimplifies and alienates badly
\nenough to work counter to its primary, if piecemeal, aims. We are more
\ncomplex than we used to think, and efficiency requires less bluntness in
\nour implementation strategies – whatever project it may be that we
\npursue. Fundamentally, the efficiency of today\u2019s socio-micromanagement
\nis something we must all grasp – across all disciplines and walks of
\nlife – as we stand up to the collective social task of environmental
\nbehaviour change. This seems to be one story in the multiple narratives
\nwe are exposed to that really does seem to carry weight. This is an
\neco-social, collective responsibility moment for the species, in that it
\nis global, and requires consensus on a geographical and population
\nscale unprecedented in human history \u2013at a moment when we realise how
\ndiverse we truly are. The Orange advert speaks to an understanding
\n(within the arts community that informs these marketing tactics) of the
\nunfolding zeitgeist of a humanity at a crisis moment in both its
\nself-realisation and its survival potential, and how the answer to that
\ncrisis seems to us all to lie somehow within our understanding of the
\nself, of who each one of us is, and how each one of us in our moment by
\nmoment unfolding as persons can contribute, through our self awareness
\nand our actions, to the eco-social behaviour change required of us all
\nto prevent the destruction of our planet.<\/p>\n","protected":false},"excerpt":{"rendered":"
I like the new Orange advert http:\/\/www.i-am-everyone.co.uk\/. There are others in this vein \u2013 The Sunday Times for example. It is about personalisation. It aims to speak directly to \u2018real\u2019 people. Advertisers, it seems, are beginning to realise – no doubt through the reports of sociologists – that there is no ‘Public’…. …to realise … Continue reading “Orange and the new personalisation market”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-tubthumper"],"_links":{"self":[{"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":6,"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":961,"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/posts\/54\/revisions\/961"}],"wp:attachment":[{"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kreps.org\/blog\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}